[ Portfolio · Healthcare ]
Patient acquisition I run for doctors and clinics in Brazil: Meta Ads, Google Ads and a WhatsApp funnel, measured by booked patients and revenue, not likes.
💰 Ad spend I manage in healthcare
6 clients in my dashboard · Oct 2025 to Sep 2026 · Meta + Google
US$ 1.3K
Average per month, all clients (R$ 6.8K)
US$ 2.0K
Biggest month, Jul 2026 (R$ 10.4K)
US$ 850
Biggest single client in a month (R$ 4.4K)
US$ 490
Biggest single ad account in a month (R$ 2.5K)
[01] Ophthalmology · Refractive and cataract surgery
📍 Itapeva · SP, Brazil
Ophthalmologist with over a decade of experience and 2,300+ surgeries. I run his patient acquisition with Meta Ads and Google Ads.
📊 2025 results · Meta + Google Ads
Numbers from the campaign management dashboard
R$ 206.9K
Revenue generated (~US$ 40.3K)
3,330
Leads
235
New patients closed
3.73
ROAS
R$ 236
Cost per patient (~US$ 46)
7.06%
Close rate
[02] Ophthalmology · Cataract and refractive surgery
📍 Guaratinguetá · SP, Brazil
Eye surgeon. Meta click-to-WhatsApp video ads with the doctor explaining cataract surgery, plus Google Search for people already searching for the procedure. About 10% of leads book a consultation, and we are now working with the clinic on their sales process to raise that rate.
📊 Sep 2025 to Oct 2026 · Meta + Google Search
Ad account reports (client dashboard)
234
WhatsApp conversations from Meta Ads
R$ 17.70
Cost per conversation on Meta (~US$ 3.45)
66
Conversations from the best cataract video
R$ 5.72
Cost per conversation, best video (~US$ 1.11)
[03] Ophthalmology · Eyelid surgery (blepharoplasty and ptosis)
📍 Vale do Paraíba · SP, Brazil
Eyelid surgeon. Google Search for high-intent searches plus Meta video ads split by awareness level: "3 signs" ads for people who feel the problem and direct ads with remarketing for people ready to book.
📊 Sep 2025 to Oct 2026 · Meta + Google Search
Ad account reports (client dashboard)
239
Leads (Google Search + Meta conversations)
119
Leads from Google Search
R$ 24.85
Cost per Google Search lead (~US$ 4.84)
120
WhatsApp conversations from Meta Ads
[04] Urology · Surgery and men's health
📍 Itapeva · SP, Brazil
Urologist: vasectomy, prostate surgery and men's health. I built his website and run patient acquisition on Meta and Google.
📊 Sep 2025 to Oct 2026 · Meta + Google Ads
Ad account reports + clinic's booking sheet (Sep 2026)
3.4×
ROAS in Sep 2026 (booked consultations)
R$ 128
Cost per booked consultation, Sep 2026 (~US$ 25)
434
WhatsApp conversations from Meta Ads
11.4K
Google Ads clicks (5.9% CTR)
2.55M
Meta impressions
R$ 26.8K
Ad spend managed (~US$ 5.2K)
[05] Gynecology and breast health · Women's health
📍 Itapeva · SP, Brazil
Gynecologist and breast specialist. Website plus paid traffic on Meta and Google to keep her consultation schedule full.
📊 Sep 2025 to Oct 2026 · Meta + Google Ads
Ad account reports (client dashboard)
3,027
Leads (WhatsApp conversations + Google conversions)
R$ 7.80
Average cost per lead (~US$ 1.52)
1,572
WhatsApp conversations from Meta Ads
R$ 8.98
Cost per conversation on Meta (~US$ 1.75)
1,455
Google Ads conversions
R$ 23.6K
Ad spend managed (~US$ 4.6K)
[06] Aesthetic medicine and skin care
📍 Caxambu · MG, Brazil
Clinical dermatology and aesthetic medicine. Website, Google and Instagram ads bringing new patients, including higher-value procedures like laser and botulinum toxin.
📊 May to Jul 2026 · Website + Google + Instagram
Clinic's closing sheet (first-time patients)
20.8%
Of new patients came from digital
7.6×
A consultation's ticket: laser closed straight from an ad
5
Cities reached in the region
[07] Ophthalmology · Strabismus and cataract
📍 Caxambu · MG, Brazil
Ophthalmologist: strabismus, cataract and general eye care. Website and Google presence bringing first-time patients from across the region.
📊 May to Jul 2026 · Website + Google + Instagram
Clinic's closing sheet (first-time patients)
4×
More patients from digital (May → Jun)
6
Cities reached in the region
Google · IG
Patient source channels
✚ R$ = Brazilian reais. US$ values converted at R$ 5.134 per dollar.
[ Client portfolio ]
Every client in my reporting dashboard. Ad spend is Meta + Google, closed months from Oct 2025 to Sep 2026.
26
Clients (25 running ads, 1 organic only)
US$ 4.5K
Average monthly ad spend, all clients (R$ 23K)
US$ 6.7K
Biggest month, Jul 2026 (R$ 34.4K)
US$ 690
Top client per month: Pizzaria Manjê (R$ 3.5K/mo, R$ 42.4K in 12 months)
Clients by niche
I'm Felipe Santos, an independent media buyer from Brazil (UTC-3), open to remote roles with US teams.
💬 Connect on LinkedInFull portfolio with all accounts: felipemediabuyer.com.br
